There are dozens, nay, hundreds of green retailers in the world today. While in most cases, this is a long-overdue triumph in the fight to make green mainstream- there are still those who are simply taking advantage of a new market, new “stuff” they can push on consumers to make a nice chunk of change.

Then there are retailers like Tiffany Parks.

Inspired by a love for the planet and desire to make it a healthier place to raise her daughter, Parks founded Wear the Earth (WTE), an online retailer of sustainable clothing and accessories. Dedicated to closely examining their total carbon footprint in 2009, WTE is working to find vendors and designers that offer drop-ship services to their customers.  That means they eliminate an entire leg of shipping to their facility and ship directly to you, the customer.  This will also allows them to offer some of their products at new lower prices.

Fair trade, so important yet so often overlooked in the green industry boom, is paramount at Wear the Earth. As their website states, “We have put a great deal of energy into finding companies that practice fair labor & sweat-shop free philosophies for sustainable living.  This will continue to be our standard as we explore new and exciting companies.”

Wear the Earth recently received its approval as a Green America Member, further displaying its efforts to be a credible and transparent green company. And those efforts don’t just end at t-shirts and purses. WTE recently launched a free monthly newsletter featuring green tips and information (sign up here).

GenGreen is also proud to report that Parks is an active participant in the Ambassador Program, sharing the good news about GenGreen with her clients and generously donating Wear the Earth products to the program that are used as rewards for completion of monthly Eco-Tasks.

Great job Tiffany…we are so proud of you!

- The Team at GenGreen

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